RihlaPartner
00What we create

Four things, and the job each one does for the business.

Everything here is broader than what usually gets called creator content. What connects it is that each output is made to be used somewhere specific, by someone with a target attached to it.

A rider galloping along the shoreline at sunset
ES01 / 04

Experience Stories

Cinematic films that sell the atmosphere, emotion, and feeling around an experience.

The piece a brand puts at the top of its website and at the front of a sales conversation. Built as a narrative arc rather than a montage, so a viewer arrives somewhere emotionally instead of simply seeing a place. Usually one main cut with a silent loop version and a set of shorter edits pulled from the same grade.

  • Full cut, 90 seconds to 3 minutes
  • Silent ambient loop
  • Trailer and teaser edits
  • Stills pulled from motion
A candlelit marble bar with wine glasses and brass fittings
SA02 / 04

Social Asset Libraries

A collection of vertical videos, photography, hooks, cutdowns, and alternate edits a brand can publish over time.

The most commercially useful thing we make and the least glamorous to describe. One production yields months of publishing: multiple hooks against the same body, several thumbnail options, formats cut for each placement, and a photography set that covers web, email, and listings. It exists so a marketing team is never again choosing between posting something weak and posting nothing.

  • Vertical edits at multiple lengths
  • Alternate hooks against one body
  • Photography set in three ratios
  • Cutaway and b roll library
A presenter mid-sentence to camera on a terrace at golden hour, cinema camera and operator in the foreground
CC03 / 04

Creator-Led Campaigns

Content featuring the traveller, guest, diner, customer, host, or storyteller.

A person on camera changes what content can do. It can carry a point of view, make a recommendation, answer an objection, and be believed. These campaigns are built around a human thread, whether that is one of us, a member of the brand's own team, or a guest whose reaction is worth filming.

  • Direct to camera pieces
  • Testimonial and review formats
  • Voiceover led narrative edits
  • Founder and staff stories
A vintage car with luggage rounding a coastal cliff road hairpin at golden hour
CP04 / 04

Creative Partnerships

Larger concepts involving campaign strategy, creative direction, partnerships, destinations, talent, or cultural programming.

Where the work starts before the camera does. Shaping the idea, deciding what the campaign is actually arguing, identifying which partners or destinations make it bigger, and planning the asset set that will carry it across a season rather than a single post.

  • Campaign concept and narrative
  • Creative direction and treatment
  • Partner and talent strategy
  • Full season asset plan

Not sure which of these your brief needs? That is a fine place to start.

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